Who Is Brighton Jewelry?
Brighton is recognized for designing goods with a message. Many of its products’ collection have a defining feature that gives them special meaning. Whether it is love notes engraved in jewelries like pendants, rings and bracelets or a photo incorporated to a handbag. Brighton helps to create lasting memories.
The company was established in 1991 and has started out with just a single belt collection. Through the years, Brighton became an accessory company. In 1993, accessories like handbags were added to their product lines and then came the jewelries, the watches, fragrance line, small leather goods, home accessories, eyewear and the latest for now is luggage.
Brighton features products that coordinate from head-to-toe. Matching accessories of jewelry, lipstick, sunglasses, wallet, handbags and even footwear are just some of Brighton’s merchandise. Virtually creating a complete coordinating collection composed of multiple accessories.
Its philosophy, the “Brighton Difference” says that the difference is in the details. Their house designers draw each creation by hand and then supervise the product’s concept to fruition. Brighton still keeps the traditional process of making things from the Renaissance era. Brighton’s design team goes to travel and seek inspiration for their products and their ornamentation. It is also working with a host of artisans whose main jobs are to capture and bring to life all the detail of the designer’s original sketch.
Brighton leather accessories are mostly made of fine Italian leather. Manufacturing leather accessories can take up to 140 individual manufacturing steps using 40 different parts at the most. “Brightonians” are terms used to denote people collecting Brighton’s leather accessories.
The company’s products are distributed and sold through a network of more than 6,000 specialty stores nationwide most of them are family-owned, and has 100 Brighton Collectible stores across the globe. Brighton hosts seminars for their specialty retailers aimed to inspire, motivate and educate them. Events such as Brighton Week, Brighton Across America and Brighton on the Road are all focused at helping storeowners and their employs to improve marketing and their success.
Brighton has been known for it heart logo. The company’s numerous products like handbags always have a dangling silver heart and jewelries and accessories are adorned with them, too.
Brightoncs marketing strategy, which they call ‘Girlfriend Marketing’, is one of the ingredients of the company’s success. Girlfriend Marketing involves selling in small stores managed by nice people. These are stores wherein they know their customers by name and thus, able to make their customers feel that they are really valued. So, in return, their customer’s later on spread the news about the Brighton product they bought and so on.
Brighton jewelries such as rings are made up of sterling silver. Other jewelry products and silver items are cast in zinc or solid brass and then generously dipped in pure silver. A protective layer of lacquer is added because silver is naturally predisposed to tarnish (due to oxidation) and scratch. Lacquer helps in retarding this natural occurrence. All French wires, posts and lever backs used for Brighton earrings are also sterling silver.
